"Market Research in Practice" by Matthew Harrison is a must-read for architects looking to transition into entrepreneurial roles.
This book offers valuable insights into understanding market trends, client needs, and competitive landscapes.
By applying these principles, architects can make informed decisions, tailor their services more effectively, and identify new market opportunities.
This book is a valuable guide that explores market research techniques crucial for understanding client needs and market trends in architecture.
It likely covers how to design research projects, collect and analyze data, and interpret findings to make informed design and business decisions.
This book is essential for architects seeking to align their designs with market demands and client preferences, ensuring their projects are both innovative and commercially viable in the evolving architectural landscape.
Matthew Harrison, the author of "Market Research in Practice," is renowned for his expertise in market research.
His extensive experience and knowledge make this book a reliable source for professionals seeking to deepen their understanding of market dynamics.
Architects can apply the concepts from this book in various ways: