Understand the market
Architects need a thorough understanding of the market they are operating in.
They need to know their competition, the trends, and the demands of their potential customers.
This understanding will help them develop strategies to position themselves in the market and communicate their value to clients effectively.
By studying “Who” their audience is, architects can gain valuable insights that inform better design decisions and lead to more effective outcomes.
They must understand the motivations, needs, constraints, and goals of their target audience in order to design solutions that truly meet their requirements.
Not everyone will be your customer. Understand who is your audience and what they need.
By analysing buyer personas, journeys, motivations, and key metrics, architects can gain valuable insights into what really drives their audience's decisions and behaviours.
Understanding constraints, priorities, pain points, and goals will allow you to design solutions that directly address what matters most to your audience.
These are the challenges we will work on:
(You can unlock this content when Upgrading your Global Architect Membership)